The Awards Place Fusion in the Top 5 Percent of Marketing Agencies

TAMPA, FL, June 01, 2017 /24-7PressRelease/ — When the 2017 Aster Awards for Excellence in Healthcare Advertising were announced in May, Fusion Marketing Group was recognized for outstanding work in three categories with a gold, silver and bronze for Healthcare Marketing. Winning the gold alone put Fusion in the top 5 percent of agencies in the nation. Winning in three categories put them in a class by themselves.

“We are thrilled with this recognition from the Aster Awards,” said Daniel Reynolds, Director of Client Service for Fusion Marketing Group in accepting the awards. “Even better, each award recognizes a successful campaign for a client partner. Our goal is to produce results.”

The Winning Campaigns

Those award-winning campaigns are:
1. Award: Gold Medal for Poster/Display – Single (Diamond Healthcare). Entry: Diamond Display Campaign for Diamond Healthcare in Richmond, VA.
2. Award: Silver Medal for Professional Recruitment – Single (PennState Health Milton S. Hershey Medical Center) . Entry: PennState Ad for Penn State Health Milton S. Medical Center in Hershey, PA.
3. Award: Bronze Medal for Invitations (Mary Washington Healthcare). Entry: MWHC Dinner Event Invitations for Mary Washington Healthcare in Fredericksburg, VA.

How Fusion Made It Happen

Fusion Marketing Group has grown to become a leading creative force in healthcare employer branding, recruitment advertising, and analytics. Through the intelligent application of real-time data and a concentration on the candidate experience, Fusion produces engaging recruitment marketing programs that enable hospitals to hire more clinical candidates, even with tight budget constraints.

“Over the past four years, we’ve conducted surveys with hundreds of clinical professionals and tracked millions of visits to healthcare employer websites. The data from the market research studies, combined with our analytics, enables us to produce recruitment marketing programs for our clients that deliver better results at lower costs,” said Marianne Santilli, President and Co-founder of Fusion Marketing Group.

Samples of Aster Award winning campaigns will be published in Marketing Healthcare Today Magazine.

Background on The Aster Awards

As one of the most significant national competitions for recognition of advertising excellence, The Aster Awards is a production of Marketing Healthcare Today Magazine and Creative Images, Inc. This venue spots the very best work from an elite group of marketers who serve healthcare professionals.

The 2017 Aster Awards gathered around 3,000 entries from all over the country and international campaigns. Entries were judged by a panel of industry experts and evaluated on many different criteria, including creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal.

Campaigns that earned between 85 to 89 points from the judges were awarded a bronze medal for placing amid the nation’s top 16 percent. The next tier of agencies earning 90 to 94 points were awarded a silver medal for placing in the top 12 percent. The highest award was the gold medal, awarded to agencies that scored above 95. These first-tier agencies represent the nation’s top five percent.

About Fusion Marketing Group

Fusion Marketing Group is a full-service recruitment marketing agency, focusing solely on the Healthcare industry. Fusion’s data-driven recruitment marketing solutions for hospitals and health systems are based upon analytics and ongoing research with RNs, allied health professionals and physicians. They drive results with their unique understanding of the complexity of healthcare recruitment, by applying breakthrough thinking, and by delivering a proprietary, data-driven approach to healthcare marketing.


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