Entrepreneur-turned-intrapreneur, instructor Karen Holst shares how to foster innovation within larger organizations
SAN FRANCISCO, CA, July 11, 2018 /24-7PressRelease/ — Start Within, a strategic approach that enables teams and individuals to launch new ideas, products, or services, announces the release of Product Innovation for Product Managers, a LinkedIn Learning online course instructing product leaders on how to approach product innovation to penetrate markets faster and generate more revenue.
For a company to expand into new markets and continuously grow their business, they must innovate. As a product manager, understanding how to approach each stage of the product innovation process – from identifying the right problem to launching and scaling – is critical. Holst walks through this process, sharing practical strategies and tools that can help you facilitate the creation of valuable new products.
“Large companies need more innovators to seek ways to ideate, innovate, and push through new ideas, to remain competitive.”
The hour-long online course outlines how to better understand your company’s ecosystem and approach the different phases of innovation, including preparation and discovery, creating ideas, testing and prototyping, and launching and scaling.
What product innovation is and isn’t
Mapping your product innovation portfolio
How business objectives set the stage for innovation
Identifying the right problem
Human-centered and data-centered innovation
Exploring the ideation phase
Effective testing and prototyping
Launching and scaling
“Launching new products, services, and solutions, within existing companies is the entrepreneurial sweet spot, providing the company with opportunities for higher profit margins and larger growth opportunities.”
To learn more, Product Innovation for Product Managers is available for download at https://www.linkedin.com/learning/product-innovation-for-product-managers.
To learn more about Start Within, you can visit their website https://start-within.com.
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