Extended Reality Redefines the At-Home Television Experience
LOS ANGELES, CA, May 23, 2020 /24-7PressRelease/ — Katy Perry and XR Studios used the technology used revolutionary Extended Reality technology to create a virtual experience for her premiere performance of “Daisies” during the American Idol finale on May 17. The digital production company’s mission is to create cost-effective and cutting edge AR, MR and XR performances for the live entertainment industry.
Katy Perry’s comic-esque production combined various virtual elements, including Katy interacting with virtual daisies falling from the sky. The performance directed by long-standing Perry collaborators Baz Halpin and J.T. Rooney. The stunning virtual environment was filmed in real-time and created by Silent Partners Studios of Montreal & Los Angeles, with video technical direction by Scott Millar. The event was filmed at PRG Studios in Los Angeles with their production resources and technical collaboration, where PRG provided a safe environment that supported the production within COVID-19 guidelines.
“At XR Studios, our goal is to push the technology to its limits, to develop workflows tailored to live entertainment, and to work directly with industry professionals in order to expand creative possibilities. We are here to serve the many talented creatives and producers in live entertainment,” says Cory FitzGerald.
For more information and resources, please visit www.xrstudios.live.
About XR Studios
XR Studios is a digital production company that specializes in producing cutting edge content for the live entertainment industry. XR Studios is a resource for producers, agencies and creative directors to help facilitate stunning live XR broadcasts, performances and events. Follow us on Instagram @XR.Studios.
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