Strategic Coin, a leading provider of research, strategic consulting and token launch services to the blockchain industry, today announced the publication of its 22-page VIability and STrategy Assessment (VISTA) Report on Opiria.com and its PDATA token. Opiria, led by founder and CEO, Dr. Christian Lange, aims to disrupt the $200B+ global data brokerage market. Today, the data brokerage industry is marked by issues with transparency, privacy and accuracy. Opiria aims to solve these problems by creating a digital marketplace leveraging blockchain technology to connect purchasers of consumer market research directly with consumers, securely trading data through the PDATA token. By disintermediating the data brokers, the Opiria platform provides more accurate information to corporate purchasers and gives consumers control over who sees their data.
The Opiria platform is more than just a proof of concept. In 2016, the company launched a beta web platform for data customers and an Android / iOS compatible app for end users. Approximately 4,000 users are actively taking surveys on the Opiria platform, which is used by large corporates such as P&G, Mercedes-Benz, and General Motors.
The complete report can be found here.